DUBAI- The Dubai Corporation for Tourism and Commerce Marketing, operating under the Dubai Department of Economy and Tourism, selected Virat Kohli and Anushka Sharma for their new destination marketing initiative.
The celebrity couple’s numerous visits to Dubai over recent years established their genuine personal connection with the city. This made them ideal authentic ambassadors for the comprehensive tourism campaign targeting global audiences.
Dubai Campaign with Virat and Anushka
Visit Dubai officially unveiled the innovative “Dubai, Ready For a Surprise” campaign featuring the celebrity couple in their first-ever destination-focused collaboration.
The professionally produced campaign film strategically positions Dubai as the perfect destination for diverse traveller segments. It showcases the couple discovering unexpected and authentic experiences throughout the city.
The creative campaign begins with Virat meticulously planning thoughtful and personalised experiences for Anushka, creating memorable moments that exceed conventional tourism expectations.
He reveals lesser-known aspects of Dubai that precisely align with her individual preferences and emotions. This establishes a deeper and more intimate connection between visitors and the destination.
AURA SKYPOOL, Dubai; Photo- KlookFeatured Experiences
The visually stunning film highlights diverse Dubai experiences. This includes intimate romantic moments at AURA SKYPOOL, the world’s highest 360-degree infinity pool.
It offers breathtaking panoramic views and parasailing adventures over pristine golden beaches.
The comprehensive campaign effectively demonstrates Dubai’s exceptional culinary diversity, spontaneous cultural interactions, adrenaline-pumping adventure activities, and immersive musical experiences that successfully appeal to both curious first-time and seasoned repeat visitors.
At.mosphere Restaurant, Dubai; Photo- Visit DubaiCelebrity Testimonials
Virat Kohli enthusiastically emphasised Dubai’s uniquely familiar yet consistently surprising nature, specifically noting how even his favourite chole bhature tastes exceptionally delicious in the city.
He highlighted Dubai’s remarkable ability to seamlessly offer adventure activities, peaceful desert moments, and relaxing beach experiences that expertly cater to everyone’s diverse preferences. Anushka Sharma described Dubai as genuinely warm and comforting yet perpetually exciting!
The royal yacht, Al Sufouh – Dubai – United Arab Emirates; Photo- WikipediaMarketing Distribution
The campaign employs a comprehensive 360-degree rollout across multiple platforms, including social media channels, digital platforms, and targeted offline activations. This multi-channel approach ensures maximum reach and engagement with diverse audience segments.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, positioned this collaboration as supporting Dubai’s goal to consolidate its position as a leading global business and leisure destination.
The campaign underlines Dubai’s diverse and ever-evolving offerings while demonstrating the city’s commitment to providing fresh and memorable experiences for both new and returning visitors.
Burj-al-Arab; Photo- Visit DubaiMarket Focus
The partnership specifically targets India as one of Dubai’s most important source markets.
The collaboration aims to foster meaningful cultural connections and invite Indian travellers to explore and rediscover Dubai through new and exciting perspectives, leveraging the couple’s authentic relationship with the destination to drive tourism growth.
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