ABU DHABI- In a significant brand partnership development, Etihad Airways (EY) has elevated its sponsorship status with the Chennai Super Kings (CSK) cricket team by securing the prestigious front-of-shirt logo placement for the 2025 season.
This strategic move builds upon Etihad’s initial role as Associate Sponsor in 2024, during which the airline’s logo appeared on the back of CSK’s iconic yellow jersey. The advancement to front-of-shirt positioning represents a substantial enhancement in the partnership’s visibility and value.
Photo: EtihadEtihad Chennai Super Kings Sponsor
Etihad Airways maintains a robust presence in India with 181 weekly flights across 11 destinations, including 21 weekly services to Chennai. The airline’s commitment to the Indian market materialized through various engagement initiatives, notably including the branding of an aircraft in CSK’s colors and logo.
Arik De, Etihad Airways’ Chief Revenue and Commercial Officer, emphasized the partnership’s success in connecting with CSK’s global fan base through targeted activations. The airline views this upgraded sponsorship as a deeper investment in its relationship with both the club and its supporters.
Chennai Super Kings CEO KS Viswanathan highlighted the alignment between Etihad’s global reach and CSK’s international fan engagement objectives. He specifically noted the positive reception of the CSK-branded Etihad aircraft among cricket enthusiasts worldwide.
Photo: avgeekwithlens/ Harsh TekriwalStrong Indian Network
Etihad Airways unveils comprehensive fan engagement initiatives for the 2025 CSK cricket season, expanding its presence beyond traditional sponsorship boundaries. The airline introduces enhanced loyalty program benefits, offering CSK supporters opportunities to earn Guest Miles through match attendance and program enrollment.
The airline’s signature fan engagement tool, ‘whistles with wings’ – miniature aircraft-shaped noisemakers will continue to merge aviation themes with cricket traditions at Chennai matches. Etihad’s digital presence will expand through dedicated social media content featuring CSK players across its global platforms.
The strategic front-of-shirt placement ensures Etihad’s brand visibility reaches millions of viewers through stadium attendance and worldwide broadcast coverage. This exposure amplifies the airline’s marketing reach across cricket’s extensive global audience.
Etihad’s investment in Indian cricket parallels its substantial aviation presence in the country, connecting 11 Indian cities to Abu Dhabi. The airline leverages this network to offer extensive travel options to destinations across multiple continents, including the Middle East, Africa, Europe, and North America.
The partnership introduces additional value through Etihad’s Abu Dhabi Stopover program, providing travelers with complimentary two-night hotel accommodations in Abu Dhabi during their journey. This initiative transforms standard connections into meaningful travel experiences, enhancing the overall customer journey while promoting Abu Dhabi tourism.
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