SEATTLE- Alaska Air Group, parent company to Alaska Airlines (AS) and Hawaiian Airlines (HA). The airline group drives expansions in premium airport facilities to support its evolving network.
Alaska Airlines invests heavily in lounge upgrades following the Hawaiian Airlines merger. These moves position Seattle Airport (SEA) as a transpacific hub with Boeing 787 routes.
Photo: Hawaiian Airlines
Photo: Hawaiian AirlinesAlaska Airlines Launches New Lounges
Alaska Air Group expands its lounge portfolio amid the 2025 integration of Hawaiian Airlines (HA).
Current facilities include 9 Alaska Lounges across 6 airports: Anchorage (ANC), Los Angeles (LAX), New York JFK (JFK), Portland (PDX), San Francisco (SFO), and Seattle (SEA).
Hawaiian Airlines (HA) maintains the Plumeria Lounge at Daniel K. Inouye International Airport (HNL).
Reported by OMAAT, these additions target premium passengers on long-haul flights. The strategy aligns with plans for 12 new transpacific routes from Seattle by 2030. Lounges will blend Alaska’s efficient design with Hawaiian’s island hospitality, serving both brands’ customers.
Construction timelines reflect airport logistics. Honolulu’s project starts soon, leveraging existing Hawaiian infrastructure. San Diego’s build begins in early 2027, emphasizing the hub’s 45 nonstop routes.
Seattle’s flagship focuses on international departures, potentially tying into the C Concourse expansion.
Access policies evolve with the merger. Alaska Lounge members now enter Hawaiian’s Plumeria Lounge at Daniel K. Inouye International Airport (HNL).
By October 1, 2025, HawaiianMiles will integrate into Atmos Rewards, granting reciprocal lounge benefits across both airlines.
Photo: Alaska AirlinesHonolulu Premium Lounge
Hawaiian Airlines (HA) opens a new premium lounge at Daniel K. Inouye International Airport (HNL) in late 2027.
The 15,000 square foot space sits at the Mauka Concourse entrance in Terminal 1, five times larger than the current Plumeria Lounge.
Design draws from Hawaiian culture, featuring natural light, local art, and wellness zones. Guests enjoy island-inspired cuisine, like poke bowls and fresh poke, alongside workspaces and relaxation pods.
Renderings show open layouts with ocean views, enhancing the pre-flight experience.
This lounge serves Alaska Airlines (AS) and Hawaiian Airlines passengers under unified branding.
Flights to Hawaii retain Hawaiian livery; others use Alaska’s. It supports increased A330 operations between Honolulu and Seattle, adding 20% more seats on select routes.
The project builds on recent Hawaiian investments, including a new Premier Club at Kahului Airport (OGG). It aims to elevate guest satisfaction, targeting a net promoter score 20 points above industry averages.
Alaska Airlines newly renovated D Concourse Lounge in Seattle reopens on June 21.Seattle Flagship International Lounge
Alaska Airlines (AS) launches a flagship international lounge at Seattle (SEA) in 2027. This exceeds the current 16,000 square foot North Satellite lounge in size, focusing on long-haul departures.
The facility supports new routes like Seattle to Tokyo Narita International Airport (NRT) starting May 2025 and Seoul Incheon International Airport (ICN) in October 2025.
It may incorporate “Atmos” branding, trademarked in 2024 for transit lounges, aligning with the loyalty program’s rebrand.
Expect premium amenities rivaling Delta One or United Polaris Lounges: private suites, chef curated meals, and wellness spas. Access targets first class and elite members on international flights. The lounge integrates with the C Concourse expansion, serving departures from C and D gates.
This addition addresses competition from Delta Air Lines (DL) at Seattle. It positions Alaska as a West Coast leader in premium trans-Pacific travel, with oneworld alliance perks expanding in 2026.
Photo: Clément AlloingSan Diego Lounge
Alaska Airlines (AS) breaks ground on a new lounge at San Diego International Airport (SAN) in early 2027, targeting a 2028 opening. The 13,000 square foot space ranks among the airport’s largest, surpassing the existing Aspire Lounge in Terminal 2.
Located in a growing hub, it serves 45 nonstop destinations for Alaska Airlines and Hawaiian Airlines, more than any rival. Features include modern seating, local craft beers, and Bay Area-inspired buffets, with views of the runway and Pacific Ocean.
Construction avoids repurposing existing spaces, sourcing a dedicated terminal area. It enhances connectivity for Hawaiian’s neighbor-island feeders and Alaska’s mainland routes. Guests gain quiet zones and charging stations amid San Diego’s busy traffic.
This lounge underscores Alaska’s commitment to West Coast dominance, complementing hubs in Portland International Airport (PDX) and Los Angeles International Airport (LAX).
Photo: Cado PhotoFuture Outlook
These lounges elevate Alaska Air Group’s premium offerings. Unified access via Atmos Rewards simplifies travel for 1,000+ global destinations through oneworld partners. Investments total millions, focusing on sustainability with energy-efficient designs.
Delays remain possible due to airport approvals, but timelines hold firm. Passengers book early for 2025 Asia routes to test enhanced facilities at existing Seattle International Airport lounges.
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