MUMBAI- Tata-owned Indian FSC, Air India (AI) has introduced Cabin Executive (CE) Plus, a cutting-edge iOS app tailored for its extensive team of over 1,200 cabin executives responsible for overseeing the cabin crew during flights.
This innovative app aims to personalize guest services, optimize crew assignments, and facilitate swift reporting of any cabin maintenance issues for prompt resolution.
Photo: Air IndiaAir India iPad for Cabin Crew Executives (CE)
This app represents a significant milestone in the airline’s commitment to elevating customer experience by equipping cabin executives with advanced digital solutions accessible via handheld devices.
Developed collaboratively by Air India’s digital technology and design teams based in Silicon Valley and Gurugram, in partnership with the in-flight services team, Cabin Executive Plus (CE Plus) integrates a range of functionalities into a single platform.
Photo: Aviation A2ZFeatures
The app is crafted to enrich the in-flight experience for guests and streamline crew operations throughout the entire flight duration. Its functionalities encompass:
- Personalized customer service driven by data: By accessing guest profiles overlaid on the seat map for each flight, cabin executives can elevate passenger service by effortlessly retrieving information such as passengers’ meal preferences and special requests from previous flights via CE Plus. Additionally, the app provides updated details on a passenger’s frequent flyer status and associated benefits.
- Real-time logging of cabin maintenance issues: CE Plus enables cabin executives to efficiently record and capture photos of maintenance concerns related to seats and in-flight entertainment systems. Observations made offline during a flight are automatically transmitted to Air India’s engineering or relevant teams upon landing, where they are individually tracked until resolution.
- Enhanced crew clarity and collaboration: The dynamic crew allocation system of CE Plus empowers cabin executives to assign crew work positions based on the specific requirements of each aircraft type, thereby improving overall efficiency and service standards. Centralized access to a repository of documents, including galley loading plans and the in-flight announcement handbook through the app, saves time and enhances service quality.
Photo: Robin HardyExecutive Remarks
Dr Satya Ramaswamy, Chief Digital and Technology Officer, Air India, said,
“Our cabin crew are the most important front-line ambassadors of our airline, making a profound impact on the experience of our guests throughout their journeys with us.”
“With valuable data at their fingertips via the Cabin Executive Plus app, our cabin executives are now better equipped to offer an elevated experience to our guests, whether it’s providing a favourite meal, offering a preferred beverage, or addressing a specific special request.”
“With a host of AI-enabled features in the pipeline, the app is expected to become a key differentiator that defines the Air India in-flight experience for our guests.”
CE Plus will receive regular, exciting upgrades to further enhance the guest experience and empower cabin executives.
These enhancements include personalized birthday surprises for Platinum and Gold members of Air India’s recently revamped ‘Flying Returns’ loyalty program, proactive service recovery based on past travel data, multilingual menus to bridge language barriers, AI-powered recommendations for personalized food and beverage service, and a camera lens cabin view for swift detection of any inconvenience.
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